Marketing guesswork in a question mark

Marketing Without a Strategy is Just Guesswork

Why “Trying Everything” Rarely Works Marketing is often treated like a series of disconnected experiments. One month, it’s a social media push. The next, a new ad campaign. Then, a website revamp. Businesses jump from one tactic to another, hoping something sticks. But hope isn’t a strategy. Without a clear direction, marketing efforts become expensive guesswork—burning time, money, and energy …

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