Mediatonic Digital: Digital Marketing in Toronto.

About Mediatonic
Marketing Constultants

/ About Us

About Us

Mediatonic Digital is a boutique
marketing agency providing

Fractional

Chief Marketing Officer

(f-CMO) +

Marketing

services for

mid-sized

businesses.

We operate at the intersection of strategy and execution for powerful marketing mixology without the traditional agency bloat.

25+ Years of Digital

Founder, Fractional CMO

Shelley Mantei

Shelley Mantei is the founder of Mediatonic Digital, a boutique consultancy delivering Fractional CMO leadership to brands ready to unlock growth. With 25+ years of experience, she helps businesses figure out what marketing they actually need – and what actually works. She is a powerhouse in SEO, brand strategy, paid media & digital transformations. Her sweet spot: strategy-led marketing frameworks, AISEO, and LLM visibility.

Through her work with clients across B2B, hospitality, SaaS, and consumer brands, Shelley combines sharp strategy with operational clarity – turning plans into execution teams can actually run with. One of the tools in her belt: a customized Brand Bot, trained on each company’s strategy and voice, to help internal teams go from generalist guessing to on-brand, AI-enabled output.

Backed by a curated network of specialists, Shelley brings the kind of high-level thinking and hands-on direction that helps brands scale smarter – without the bloat.

Scaling Brands, Smarter

Strategy Meets Execution

ROI-Driven Marketing

Espresso Martini Fueled

$Shelley Mantei fractional CMO at Mediatonic Digital in Toronto$

Fractional CMO and Marketing Strategist

I help brands cut through the noise by figuring out what marketing they actually need and what truly works. Whether it’s AISEO, paid media, or messaging, I focus on what moves the needle.

01 – Strategy First stand-alone engagement

A 30–45 day engagement delivering actionable insights and a clear 90-day plan (not audits just full of observations like the other guys).

Your business doesn’t need more content or a bigger budget. You need smarter strategy. Only then can you scale.

02 – Brand Bot (Optional)

A gated, custom AI trained on your strategy, messaging, and voice so your team can execute consistently without generic AI fluff.

The tool I build is like adding half a marketer to the team – without the headcount. It transforms generalist grinders into AI-enabled integrators.

03 – Fractional CMO

I sit above execution to keep priorities, messaging, AI tools, and what actually drives revenue fully aligned. My ideal setup is when there’s at least one strong marketing doer in-house. I give them the strategy, tools, and guardrails, then we surround them with the right marketing service vendors – theirs, mine, or a mix.

04 – AISEO

In-house Mediatonic also provides SEO with an AI-lens: GEO, AISEO, LLM visibility.

What’s been your biggest marketing challenge lately? Let’s talk.

What Client Says?

Our Testimonials

“Shelley stepped into a complex, fast-moving environment to quickly bring structure, clarity & strategic focus to our marketing. Her ability to cut through the noise, refine our messaging and implement marketing strategies that drove results was invaluable. Working with Shelley as our fractional CMO was a game-changer for Dirty Cookie.”

Shahira Marei

Dirty Cookie & Shark Tank Winner

“I’ve never worked with an agency who checked all the boxes from planning, implementing to tracking the data and getting it all done in an organized and perfect way. From showing what your data’s story to messaging and content.”

Caylee Augé

Future Of Your Salon

"Shelley is an SEO powerhouse, but her impact
goes far beyond that. She covers key marketing functions
like technical writing, paid media, content development
& website management. Her decades of experience makes her a valuable advisor in parallel with being a strong executor to drive results."

Neel Singh

Tropoly :: IDMWORKS

Let’s

go

grow

your

Work.

Our Preferred Working Process

Experience Optimal Success With A Strategy First Process

Discovery & Alignment

Uncover your unique market position and growth opportunities

Step 1

Marketing, Brand & Growth Strategy

Transform insights into competitive advantages and revenue acceleration

Step 2

Sales & Marketing Alignment Playbook

Convert strategy into measurable, revenue-driving action steps

Step3

Execution & ROI-Driven Results

Deliver targeted campaigns that maximize marketing investment

Step 4

Hiring a fractional CMO involves identifying your business needs, researching potential candidates, and evaluating their experience and fit with your company culture. Finally, conduct interviews and negotiate terms to ensure a successful partnership.

The benefits of a fractional CMO include access to high-level marketing expertise, cost savings compared to a full-time executive, flexibility to scale services as needed, and the ability to implement strategic marketing initiatives without long-term commitments.

The fractional CMO role is a part-time executive position where a marketing expert provides strategic leadership and guidance to a company, typically on a contract basis, helping to shape marketing strategies without the need for a full-time commitment.

The fractional CMO process involves hiring a part-time Chief Marketing Officer to provide strategic marketing leadership and expertise without the cost of a full-time executive. This approach allows businesses to access high-level marketing strategies tailored to their needs.

The goal of a fractional CMO is to provide strategic marketing leadership on a part-time basis, helping businesses develop and execute effective marketing strategies to drive growth and achieve their objectives without the cost of a full-time executive.

A fractional CMO provides strategic marketing leadership on a part-time basis, helping businesses develop and implement effective marketing strategies without the cost of a full-time executive.

Fractional CMO services are part-time Chief Marketing Officer solutions that provide businesses with strategic marketing leadership without the commitment of a full-time hire, helping to optimize marketing efforts and drive growth effectively.

The effectiveness of a fractional CMO is significant. They provide strategic leadership and expertise, allowing businesses to access high-level marketing insights without the cost of a full-time executive, ultimately driving growth and enhancing marketing performance.

The qualifications a fractional CMO should have include extensive experience in marketing strategy, strong leadership skills, and a proven track record in driving growth. Additionally, they should possess expertise in digital marketing and data analysis.

Evaluating a fractional CMO's performance involves assessing key metrics such as revenue growth, brand awareness, and marketing ROI, alongside qualitative feedback from team members and stakeholders to ensure alignment with business goals.

Various industries can benefit from a fractional CMO, including technology, healthcare, retail, and startups. These sectors often require strategic marketing leadership without the commitment of a full-time executive, making fractional CMOs an ideal solution.

A fractional CMO impacts growth by providing strategic marketing leadership without the full-time commitment, enabling businesses to leverage expert insights, optimize marketing strategies, and drive scalable growth effectively.

The challenges that fractional CMOs face include limited time to implement strategies, balancing multiple client needs, and establishing brand consistency across different organizations while adapting to varying corporate cultures and expectations.

Measuring fractional CMO success involves assessing key performance indicators such as revenue growth, brand awareness, lead generation, and marketing ROI to evaluate their impact on your business objectives.

Fractional CMOs implement strategies such as data-driven marketing, brand positioning, customer segmentation, and performance metrics analysis to enhance business growth and streamline marketing efforts effectively.

Integrating a fractional CMO into teams involves clearly defining their role, establishing communication channels, and aligning them with existing team goals to ensure seamless collaboration and effective strategy implementation.

The typical contract length for fractional CMOs generally ranges from three to twelve months, depending on the specific needs of the business and the scope of the project.

A fractional CMO differs from a full-time CMO in that they provide strategic marketing leadership on a part-time basis, allowing businesses to access high-level expertise without the commitment and cost associated with a full-time hire.

Fractional CMOs commonly use a variety of tools to enhance marketing strategies, including analytics platforms like Google Analytics, project management software such as ClickUp or Asana, CRM systems like HubSpot, and social media management tools like SproutSocial.

Effective communication with a fractional CMO involves setting clear expectations, maintaining regular check-ins, and providing detailed feedback on strategies and performance to ensure alignment with business goals.

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About Mediatonic Marketing Constultants

Mediatonic Digital is a boutique marketing agency providing